If you can’t beat ‘em…

Still haven’t jumped on the social media bandwagon? Chances are it’s still affecting your business!

Check out this article from the MIT Sloan Management Review: Harnessing the Power of the Oh-So-Social Web

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The authors say the first step is to admit that consumers are taking power and that corporations are not in control (scary, I know!). Once you’ve come to terms with this, the potential benefits of properly utilizing social media are numerous:

  • Let your customers be vehicles for marketing messages
  • Take advantage of easy access to customer feedback
  • Tap into social media’s ability to perform as a direct sales application
  • Utilize the convenience of social media as an online customer support application
  • Allow employees to connect and share information with each other (employee engagement, anyone??)

 

By: Brynne Harrison, Program Coordinator  

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